Chiropractors Everywhere, what do I do about this competition?
If you practice in a metropolitan area you have had multiple chiropractors around you for years. If you’re a small town chiropractor you are seeing more and more chiropractors moving in. How do you make it with all this competition? They are stealing your patients or potential patients. But I want you to stop for a minute and think about this situation.
The old notion of chiropractors seeing only 8-10% of the population has been shown to be wrong. The most recent Gallup-Palmer College of Chiropractic Survey showed that 25% of the population has seen a chiropractor in the past five years. Over 50% of those had seen their chiropractor in the past 12 months. It further goes on to show that 28% of the population would choose Chiropractic as their first provider for neck or back pain. The number of people that are seeing chiropractors is ever increasing. I would contendthat there are plenty of patients to go around.
I want to challenge you to look at this “competition” differently. You cannot control how many doctors move into your town. What do you have control over? You can control what you do in your practice. You can control the type and quality of service that you provide. You can choose to be a better doctor and in the end the better service and product will always win. Turn your focus away from worrying about things you have no control over and focus on yourself. Improve yourself.Make yourself a better doctor. Improve your office procedures and customer service.
You might ask, how do I do this? Let’s talk about your patients experience in your office today. Make sure that your 1st impression is a great one. The first experience a new patient has with your office is the call to make an appointment. Have you called your office to see how the phone is being answered? Have you trained your office staff lately? This is important if your office staff is 1 day old or has been with you for 40 years. As humans sometimes we get lazy and stop doing things we have been taught. Maybe that 1st phone call can be improved. What does the patient see when they enter your office? Is it clean and bright? Is your staff ready to welcome them with a smile? Do they sit in your reception area or your treatment room (AKA the 2nd waiting room) for long periods? Make sure you are conscious of their time and make their experience in your office an efficient one.
These little things make a patient choose you over the “competition”. When you pay attention to customer service your patients will talk to their friends about you. That means referrals and more new patients. I have seen it time and time again that patients are happy with your care, but not excited about the experience. They will continue to come to see you, but they will not talk to their friends about you. Make your office experience a fantastic experience that stands out from everyone else.
You have control of how a patient
s sees your office, make the best use of it!